Semiotics

Semiotics

- Developed by Ferdinand de Saussure who studied how language created meaning.
- Language does nit reflect reality - meaning is constructed through language.
- We make meaning through the creation and interpretation of signs.
- Signs can be words, images, sounds, odours, flavours, acts, objects.

- Signifier + Signified = Sign.
- The signifier is the form which the sign takes.
- The signified is the concept it represents.
- The sign is the total meaning that results from associating the signified from the signifier.

Little Mix - Cannonball




They are represented as determined through their attitude. Their emotions is key as when they win, they scream and jump in celebration which is stereotypical. They are also represented as passionate subjects and not objects. The element of success is being signified. It can be seen as stereotypes in the way he video is made, it is the same video for all of the previous winners, it looks like a promo for the song. Signifies young people doing good things, such as winning. They are not harming or being sexual. It shows the lack of representation as it shows them as they are being seen.

Little Mix - Wings



They have gone all out to make it a professional video. They style is carefully planned such as each character has their own look for themselves. They have used props, costumes and makeup to signify they're professional artists and belong within the music industry. They are not represented as overtly sexualised. No fragmented body shots makes it slightly unconventional music video for a female group pop video. They're bright and colourful which is a convention. 

Little Mix - Move 




They're attitude is more amplified and a more sexualised. It develops in meeting the expectations of the pop industry. The women show dominance of the men in the video.