Exam Tips

Key areas of Media and Collective Identity

 - How do contemporary media represent [Youth Culture] in different ways?
 - How does contemporary representation compare to previous time periods?
 - What are the social implications of different media representation of groups of people?
 - To what extent is human identity increasingly 'mediated'?

From the Specification

 - Majority of examples in candidates's answers should be contemporary. However, theories and approaches may be drawn from any time period.
 - Where candidates refer to only one media area in their answer, marks will be restricted.
 - Where candidates fail to provide or infer historical references and / or future projections, marks will be restricted.

*Use examples from films and music from the year 2009+

Last years examiners report

 - Examples and case studies should be from within the last 5 years
 - Stronger answers managed to tackle the question of how dominant representations inform identity.
 - Balance is important.
 - Strong arguments present a balance argument with the clear structure, weighing up competing arguments, developing the case through the use of examples and working towards conclusion.

The Mark Scheme

Explanation/Analysis/Arguments (20 Marks)
Use of Examples (20 Marks)
Use of Terminology (10 Marks)

Music!

 - Historically the youth culture has stemmed from the music
 - Film has sought to represent youth culture WHEREAS music seeks to appeal to them.
 - Remember we talked about how the music industry was reactive to the culture (cool-hunting)

How I am going to use this to revise

 - Focus on films like Shank, Sket and iLL Manors to focus on urban 'Hoods' youth culture
 - Different theories to link with argument

Exam Prep

What is collective identity and how is it mediated?

- Collective Identity is a form of identifying a group of people such as youth sub culture
- Collective identity is the shared sense of belonging to a group. It is conceptualized as individuals’ identifications of, identifications with, or attachment to certain groups.
- Mediation is the processes by which messages and values are constructed and communicated to us.

- It is mediated in films and music by using stereotypical aspects that is found in the media.

- Mediated by repetition and micro elements.

Targets:

- Revise all theories needed and make sure I understand them

- Revise on the 20th century youth more such as 'Mods'

- Look at practise questions about film and music on youth

Q6 Analyse the ways in which the media represent one group of people you have studied. [50]

Focus on Youth Culture/Sub culture.

Look at 60's youth, compared to youth now. (Quadrophenia - Mods)

Good and bad representation of youth.

Bring in theories such as Richard Dyer and bring him in stereotypes of youths, how 'Hoods' are represented in society.

How youth culture came about, 'youth as a moral panic'