- Argues stereotypes are a way of reinforcing differences between people, and representing these differences as natural.
- For example, stereotypes about man and women reinforce the idea that they are very different.
- Applied to a youth film, in the film 'Kidulthood', the urban society represents youth as rude and mischievous. The stereotypical representation is the way they dress such as they wear hoodies, track suits, trainers and usually carry knifes. To society they are classified as 'Hoods'.
- In Kidulthod, they use all these attributes to reinforce the differences of how these youths are represented in the film and this gives the film an impact on they are represented. This makes the differences feel as it's natural. This representation in the film, according to Dyer is now presumed to be natural, meaning thats how society believes how urban youth are represented. Such as if someone on streets is wearing a hoodie or track suits, they will threatened as they could believe they could be a gang member that may be carrying a knife.
Laura Mulvey
- Developed the theory of the Male Gaze which is the idea that a film is made to be watched through the eyes of a heterosexual male viewer which objectifies women making them an object in the film.
- She argued that female characters were represented as passive objects of male sexual desire.
- In Kidulthod, they use all these attributes to reinforce the differences of how these youths are represented in the film and this gives the film an impact on they are represented. This makes the differences feel as it's natural. This representation in the film, according to Dyer is now presumed to be natural, meaning thats how society believes how urban youth are represented. Such as if someone on streets is wearing a hoodie or track suits, they will threatened as they could believe they could be a gang member that may be carrying a knife.
Laura Mulvey
- Developed the theory of the Male Gaze which is the idea that a film is made to be watched through the eyes of a heterosexual male viewer which objectifies women making them an object in the film.
- She argued that female characters were represented as passive objects of male sexual desire.
- In the film, Ill Manors, the female character is represented as a "Escort". And in a scene, you see her in her underwear, showing her body in a sexual manor. But also, later on she was put against her will to perform sexual acts. And according to her this is one of her three different ways of looking in cinema, this one being the look of the audience that views the film using different camera shots. This objectifies her and limits her a sexual object.
Jean Baudrillard
Antonio Gramsci
Charles Acland
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