- It is essentially the breakdown of barriers of what is perceived as real and what is real.
- It could be between:
- High art and low art
- Organic and artificial
- Male and female
- Between texts themselves
- And between what is real and what is not
- Old and new
- Past and present
______________
- Jean Baudrillard (1929-2007)
- He argues our society has become so reliant on representations that we have lost contact with the real.
- There is no distinction between reality and representation, only the simulacrum
- Simulacrum - a copy that now has more reality than the object it is a copy of.
Creating the simulacrum
- You start with a real object
- The object then becomes a representation
- The representation then becomes more important and 'real' to us than the original, it is hyperreal
- This fundamentally destroys the original eventually meaning everything is a copy
- Future representations are the copies of a copy and so on
Therefore…
- Baudrillard has a problem with the idea of representation
- Representation implies there was something there originally to represent
- But in his view, how can one represent something that does not exist?
______________
Is it possible to create a generic construction of a pop video that is also original?
In what ways is youth culture in 'Teenager from Outer Space' represented as a simulacrum?
If we accept Little Mix as a girl group rather than 4 individuals that sing, are they post-modernist?
Is something a simulacrum when we know it's a simulacrum?
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